About Us

About Us

Cult. The creative process begins with obsession. It is with a mad kind of devotion that our products are designed, crafted, and packaged. We seek to embrace delirious love, unity and rebellion, the freedom to be who you want.

Luxury. This is a lifestyle, a willingness to indulge in the exquisite and to be unapologetically astounding. Each piece is unique, vibrant, beautifully wild and perfectly intentional, and crafted using only the highest quality materials.

Cult Luxury was founded in 2019 by Canadian artist and designer Liam Mojique Legault—once just a Vancouver kid obsessed with graffiti and hip-hop culture, now a chaotic creative who talks big but backs it up with talent and clever business savvy. Since its inception, Cult Luxury has rapidly gained international recognition. In less than a year our bolder-than-ever silk scarves have made appearances in Miami Swim Week, New York Fashion Week, and GQ Magazine, with a major runway show already in the works.

Thanks to Legault’s unique creative process and ferocious work-ethic—not to mention a penchant for rabble-rousing—Cult Luxury has even begun to evolve from its “fine art on fine fabric” beginnings into a powerful avenue for activism and social discourse, with designs dreamed up in moments of personal intrigue and made to channel social narratives, to create dialogue, and to set trends. We seek to compete with the very best trailblazers, from rising stars like Pyer Moss, Off-White, Heron Preston, and Chinatown Market to the empires of Gucci, Louis Vuitton, Raf Simons, and Dolce & Gabbana.

So what’s next? With pocket squares, streetwear, and outerwear forthcoming, Cult Luxury continues its mission to embody excellence through an impossible-to-ignore merging of wild energy and unabbreviated class, every piece created for your unfiltered self.