What is Cult Luxury?
Cult - The creative process begins with obsession. It is with a mad kind of devotion that our products are designed, crafted, and packaged. Our products seek to embrace delirious love, unity, rebellion, and the freedom to be who you want to be.
Luxury - This is a lifestyle, a willingness to indulge in the exquisite and to be unapologetically astounding. Unique, vibrant, beautifully wild, and perfectly intentional, these pieces are made with exceptional care using only the highest quality materials.
Cult Luxury was founded in 2019 by Canadian designer and artist Liam Mojique Legault. Once just a Vancouver kid obsessed with graffiti and hip-hop culture, now a chaotic creative who talks big but backs it up with talent and clever business savvy, Canadian dress designer Liam Mojique Legault offers up Cult Luxury an impossible-to-ignore merging of wild energy and unabbreviated class, created for your unfiltered self.
All his hand-painted silk scarves are dreamed up in moments of personal intrigue and made to channel social narratives, to create dialogue, and to set trends.
Thanks to Legault’s unique creative process and ferocious workethic—not to mention a penchant for rabble-rousing—Cult Luxury has even begun to evolve from its “fine art on fine fabric” beginnings into a powerful avenue for activism and social discourse.
Since its inception, Cult Luxury has rapidly gained international recognition. In less than a year, our bolder-than-ever designer silk scarves, crafted and designed in Canada, have made appearances in Miami Swim Week, New York Fashion Week, and GQ Magazine with a major runway show already in the works. With such recognition, we seek to compete with the very best trailblazers, from rising stars like Pyer Moss, Off-White, Heron Preston, and Chinatown Market to the empires of Gucci, Louis Vuitton, Raf Simons, and Dolce & Gabbana.
So what’s next? With pocket squares, streetwear, and outerwear forthcoming, Cult Luxury continues its mission to embody excellence in every piece.